Ident-ity Crisis: 3rd Semester End Presentation 2025
A year ago, I wrote an article about the last SEP presentation. Somehow, things have come full circle and now I’m back at it again, the key difference this time being that I’m actually living it.
For those who don’t know in the third semester of our studies we focus on one single module, “Applied Animation”. This means we get to apply all the things we’ve learnt so far in our studies into a real project for a real client. If you want to read more about the process of pitching and developing an idea then I recommend you check out the articles covering the second year written by me and Mickael Marro.
Anyways, back to the SEP. Last time I wrote about this, I ended my article with a cheesy takeaway – “Dream Big!” – and I can proudly say that we all went above and beyond this year, starting things off with one of the most impressive idents that’s been produced in HSLU so far…
Phonomenal Battle

We’re kicking things off with a banger – “Phonomenal Battle” is the brainchild of Tuan Nguyen and Tom Vonlanthen, two of the most talented people at our school – ask anyone and they’ll agree with you, even the third years. If Blender was a cell then Tom would be the mitochondria, what I’m saying here is that he’s a powerhouse of computer-generated imagery. This man is so good that for last year’s idents the second years were asking him for help.
And Tuan? This guy is more machine than man, he works like no other. If you are a football fan like him you might follow the Bundesliga account and from time to time they occasionally post these insane illustrations – guess who draws them… Right?! When he’s not busy declining job offers from Warner Bros. he’s busy making crazy things happen here at HSLU. This ident is deeply rooted in Tuan‘s home country, Vietnam, as it follows the story of a cook and her inner world as she cooks one mean bowl of Phở.
Not to discredit the rest of the team either – Linus Koger is a beast of his own, rendering gorgeous illustrations in 2D while also making wonderful sculpts in 3D. Many of the assets you’ll see are hand-sculpted by him, such as the buff customer at the end based off team member Gianluca Pinarello.
What can I say about Gianluca? Him and I? Well, we go way back. Back when we were first being interviewed for HSLU we both sat across from each other. I was too nervous to talk to him then, and I’m too nervous to talk to him now due to all the unresolved romantic tension between us. Jokes aside, he’s always ready to try new things. Last year, he was editing sound and splicing songs on a 2D project we both worked on and now he’s working on shader nodes, modelling statues and animating in 3D.
But despite it being CGI, there’s still some 2D work involved. All the 2D VFX you’ll see in this ident (such as the flames in the still above) were all animated by none other than Steven Truong. He’s the type of guy to make some modest animation exercises only to go all out during projects.
Artistic Choice

Given that most of these were idents for Adult Swim, we were given the (artistic) choice to work on our own stories or borrow some of their IPs. And what better team to make use of Smiling Friends than this trio of some of the goofiest, silliest people in all of HSLU?
Lea Glitsch and Janine Varga have been working together ever since the first year and despite their worrying work schedule and Baldur’s Gate 3 addiction they keep cooking every single time. The slick, colorful backgrounds of the ident were a collaboration between the two!
“Artistic Choice” is fast-paced and action heavy and what better person to bring that to life than Lara Mravičić? Her animation style is somewhat like her personality in person – snappy, cartoony, bouncy and funny. We collaborated together in our first project ever at this school, a little stop-motion short called “Cowboy Beeboop”, but that’s not where our collaboration ends. There’s one detail about this ident that I had my hands all over – the spit trail. If you see this and you wonder who’s sick and twisted idea it was for there to be a stringy, wet trail of saliva then look no further than here. I kept bugging Lara about it, telling her she should add it. She did so begrudgingly and sent it to Jochen, our
beloved mentor, for feedback, hoping he’d set his foot down and say “no”. Instead, he only encouraged it, saying they should “give the people what they want!” and now here we are today.

meet the team, feat. musician Landolin Wirz! (art by Janine Varga)
Alley Crew

Punk’s not dead! It lives on at HSLU, apparently. And the premise of “Alley Crew” seems to parallel its development in real life.
“A motley and loud punk band performing their newest song, the music so powerful, it changes their reality. The ‘Bünzlis’ don’t like the loud noise and try to stop them.”
Meanwhile, in real life, the folks over at Adult Swim Europe were not happy with this one during the midterm presentation. The people in London (lovingly referred to as the ‘London Police’ by us) were not convinced by the usage of punk music and wanted them to change it. Just like the “Bünzlis”, they didn’t like their loud noise but the crew, just like the punk band of their ident, decided to push onwards with music so powerful it changed their reality. Day after day, they worked up to the very last minute to build gigantic sets, tons of little props, punk puppets, all so that the so-called Alley Crew could perform its greatest set yet.
The ident was shot with an intricate lighting setup that changed different lighting conditions every time they snapped a picture, as well as a gigantic TV screen that served as a green screen. Apparently, that made each frame take around 2 minutes to capture much to the dismay of the animators but for compositing this made a world of difference. Marvin Büeler brought these different takes together to create an authentic, live-set look. The guy even had to learn Nuke to composite this!
To quote Marvin, “my new favourite art-style is Helmi”. Helmi Korhonen is one of the talented stop-motion artists who worked on this project and her unique sensibilities made the puppets feel so much more tactile. During the SEP, they passed the puppets around for us to feel and touch and each had a different texture to it, making each of the band members that much more special.

In an ident like this nailing the music is one of the most vital elements. We always collaborate with ZHdK students to bring these to life and this one was no exception. Watching this ident, especially with a crowd, felt like being in a real concert.
With music this good all you need is a good venue and Ines “Nini” Nungässer built an impressive set, taller than most of our classmates and full of intricate detail. I’ve been trying to find the words to give this the praise it deserves but I always come up short (unlike the set which is tall), so why not let the set do the talking?

It’s always easy to give in to pressure when talking to a client, but this team chose to stick with their intended artistic vision and the end result is wonderful. Rock on!
Love, Money, Success

Do you believe in fate? Then why not let Madame Phate divine yours? “Love Money Success” comes from Anna Paziewska’s experience growing up watching Polish TV ads for sketchy fortune tellers with visuals so uniquely trashy and mesmerizing they left their mark on her, even now. The allure of calling the number on the screen and seeing what’s up is too big to pass, especially for the three teenage protagonists of our ident who quickly learn who they aren’t messing with just anyone – they are messing with Phate.
A temporary addition to our class, Dutch exchange student from HKU, Miles Dinjens, lent his talent to bring this ident to life. He worked on the visual development, backgrounds and props, and his hard work shows on screen! Miles was always on the lookout for feedback for the tarot card designs that appear by the end of the ident, touring from person to person and asking them which design was their favourite. Though sadly he could only stay in our school for this one semester, Miles’ company will be missed!
Our group’s atelier was next to theirs, so we often got to take a peek into what they were making. Though everyone in the group contributed in animating and designing as well, they each had their own specialties where they shined. Stella Tauxe was in charge of the sound, and we often crossed paths down in the sound studio. Fellow blogpost writer Mickael Marro was in charge of compositing for this ident. It’s an under-appreciated kind of work where you try to make the final product look as good as possible. Since I was also in charge of compositing for my group, I paid extra attention to every group’s compositing effort and you can really tell how everyone was at the top of their game. Make sure to keep an eye out on all the tasteful little effects each group’s sprinkled in, such as the subtle dust particles next to lights in this one.
Forever Together


They say love moves mountains, but can it also mash atoms together, forming some sort of fleshy, monstrous representation of love? For this couple it does, because their love knows no bounds!
“Forever Together” is the brainchild of Joren Basyn, another temporary exchange student from The Royal Academy of Fine Arts of Ghent. Working alongside Maya Depoortere (also from the same school!) and Angelika Boos the three of them brought this ident to life, much like how the protagonist of this ident brought his beloved bride to life!
Something that will stand out immediately when watching this ident is the live action set they built for it. As if putting together an ident wasn’t hard enough they decided to build a wooden cathedral set where they’d animate the characters on top. Crazy! We’d often see Maya and Joren come back from the workshops with new bits and bobs for their cathedral, slowly assembling it night after night.
You see, their atelier was also right next to ours, so we’d constantly see each other. You’ve got to imagine that Joren isn’t only tall, but he also looks like some kind of high-fantasy elf, ripped straight out of the page and put into our reality. The man even plays the lute! Any time he stood up we saw him, his hair always blowing in the breeze somehow despite being in-doors the entire time. Angie and Maya would also occasionally peer into our atelier, sometimes for a quick chat, other times to exchange food, or sometimes to just stare at us until someone noticed.
Angie, the character designer for the mad scientist groom and ghastly bride, would occasionally ask us if the groom was hot enough for us to willingly let him experiment on us or if she should push the hotness even further. As for the bride, she constantly had to look up reference of disgusting, freakish monsters in horror movies.
Maya and Joren could also only stay for this one semester. But I know that in our heart of hearts, we’ll always be… forever together.
Ring

Talking about horror, what if one day you looked through your ring and you got a glimpse into another world? That’s the exact thing Nguyễn Tiến Minh Khuê (also known as Kathy) wondered when she first thought of “Ring” all those months ago. It was such a simple, genius idea for a story that everyone she pitched it to immediately saw the potential in it… everyone except for Kathy. She always doubted the idea, never believing it’d get picked by the client, let alone the class. And now we’re here, standing on the other side, the ident is done, and it’ll be out into the world soon. Never downplay yourself, guys, if you have an idea you burn brightly for then go for it!
Since I worked on this ident, I probably have too many thoughts to say about it so I’ll try to keep it short. Kathy was not only the director of the ident but also the storyboard artist and rough animator for the entire thing. She’s a one-woman army that won’t stop at anything and her passion was matched by those around her. Marija Gajic, our ultimativna animatorica, worked with Kathy’s rough animations and in-betweened them. The two relied heavily on each other during production, pretty much single-handedly animating the ident themselves.
Aurelia Hoersch touched up the in-betweened animations, adding little details and secondary movements here and there as well as assisting the background mastermind, the relentless renderer Mara Bisconi. Just like Kathy and Marija, these two would send each other the backgrounds back and forth, helping each other render them, coming up with ideas, and further improving them with every iteration.
As for me, I helped out on the storyboard and on the technical side of things. Since we knew the ident was going to take place in a small, cramped antique store we knew we needed a set that sold this idea. So I fired up Blender and quickly got to work on a 3D layout of the entire store. This helped me and Kathy immensely during the storyboarding phase. Once we had an idea of what would happen in the ident we got to work. I’d try out camera angles and positions, Kathy would draw on top, I’d edit it together and we’d watch it. If we were dissatisfied then we’d go back in and do it all again.

The secret to a good ident is to have lots of fun!
This rigorous storyboarding process helped nail the timing of the ident very early into production, and we stuck to that timing for the most part during production.
Of course, what would a film be without sound? We got the help of ZhDK second year Vitor Huber, composer of two HSLU idents (including ours) and one bachelor movie by now. Luckily for us he’s a huge horror buff, and the ident immediately struck a chord (ha, get it? music pun?) with him. We wanted a song that felt classy and then transformed into the horror soundtrack we imagined and luckily, our teammate Aurelia knew how to play the violin really well. One recording session later and we had exactly that, a really classy piece that Vitor then distorted and transformed into the current track of the ident. Marija and I made sure the sound design was up to par with his talent and once we added all of these together, we got ourselves a real scary sound…
Blossom Blade

Talking about sound, here‘s another ident I did sound design for – “Blossom Blade”. Imagine this…
“Grass blows in the wind,
a lone samurai walks alert
blade drawn, pure of heart…”
And suddenly BAM! The ground shakes, monsters emerge, and metal meets flesh.
Just like “Artistic Choice”, this ident makes use of another Adult Swim IP, none other than Genndy Tartakovsky’s Samurai Jack. This one‘s a bit of an edge case, animation buffs will know the series originally belonged to Cartoon Network, though due to the final season being made years later for Adult Swim, it‘s allowed the director of this ident, Persephone Huynh Murphy, to make use of this staple of animation.
She‘s a newcomer to our class, transferring schools to join us on our second year of animation, and yet she immediately fit in with everyone, especially with Kathy who she‘s been longtime best friends with. Despite going to different schools life eventually reunited them. Could this be the work of Madame Phate…?
One of the immediate standouts here is this ident‘s stunning backgrounds. Inspired by traditional Chinese ink wash, May Morin Hoang spent countless weeks honing her craft to get close to the old masters. Of course, when you only have months to learn something as opposed to the years these artists had you have to come up with ways to speed up the process. With a mixture of scanned ink artworks and digital trickery Morin managed to come up with a style that not only resembles the ink wash she spent so long trying to master but also give it its own unique spin, resulting in a stunning work.
Ella Cattaneo, on the other hand, spent her time cooking up some of the evil creatures you see on the ident, including redesigning the demon overlord himself – Aku! Her concept work is fluid, ranging from more serious depictions to silly and cutesy ones. One day, I came into their ident for some sound thing and saw Ella working on her computer, carefully rendering each one of the flowers in the ident frame by frame. The end result speaks for itself.
Everyone contributed in animating and Persephone did the compositing, which resulted in this visually stunning ident full of slick action, inky line-art and textures that give it a weathered, watery look.
Geranienstrasse

“Geranienstrasse” is different from the rest. I‘m not talking about the fact it‘s a stop-motion ident or anything, I‘m talking about the tone. Unlike most other idents, this one was made for Amnesty International. While our task was to come up with something funny or cool in 20-30 seconds this group had to come up with something hard-hitting and significant in that same amount of time. How do you come up with something that manages to be subtle, something that doesn‘t resort to cliches to tug at your heartstrings, something that doesn‘t seem disrespectful and stays in your head after so long in such a short timeframe?
The street name in the ident doesn‘t refer to any street in Switzerland in particular, that‘s the point. It could be anywhere, it could happen anywhere, in fact, it might be happening where you least expect it. This ident handles violence against women without lifting a single hand. It doesn‘t invite you to voyeur into an argument between a couple or the deafening silence after someone is hit. It shows you a house like no other, a place you are familiar uncomfortably familiar with, yet something feels off. It‘s not obvious or in your face, it‘s just little details that stack up in the back of your head.
This ident had a bit of a struggle regarding music. How do you score something like this after all? The crew wasn‘t even sure if they needed music. The final piece they ended with is subtle, but there was debate within the group whether to actually keep it or not. During the presentations, they showed some of the earlier drafts and imagining this masterfully subtle ident scored by some of the dramatic earlier drafts the composer started out with is impossible.

Be on the lookout for this one, and make sure to catch it on the widescreen format if possible, that‘s where it stuns the most.
Cat Temple

Unlike every other ident, “Cat Temple” will never have the issue of having to choose between vertical or horizontal formats since this one is going straight to the cinemas, widescreen only! Our final ident, coincidentally also a stop-motion production, was made to advertise „Kurzfilmnacht“, a short film programme that tours around different parts of the country (therefore, the ident will be seen by many across all of Switzerland!).
If the first thing you thought upon seeing the hazy, orange desert landscape was “Dune?” then you’re right on the money. Yannick Barel and Benjamin Maurer are the two behind this operation, making them the smallest team out of the bunch. When they started production, they knew they had a real challenge ahead of them – Benjamin wanted to work on a stop-motion project with visuals matching those of big productions. He’d recently helped out one of the Master films and gotten a taste of a big-time production and wanted to implement what he’d learned on this new project. With only two people on the project that’d prove difficult to most, but with some additional help to lighten the load, the two managed to pull this crazy task off.
Benjamin worked on the cat, the main star of this ident. For this, he meticulously sculpted hundreds of little fur strands, each incredibly detailed, overlapping them carefully on top of each other.
Yannick helped build the sets as well as do the compositing of the ident. Those little monks you see on the still above? All compositing magic! In reality they only had two monk puppets for a close-up shot and Yannick managed to make it seem like they had dozens of miniature monks slowly trudging down and up the sandy dunes.
But who made those puppets in the first place if Ben was busy with the cat? None other than Angelika Boos! While she wasn’t busy watching horror clips for reference or designing hot scientists she also built the monks that worship the cult of the cat.
But now that we’ve covered every ident we come to the end of our SEP. Something that sets this one apart from the rest is the fact that this is the last time we’ll have our beloved mentor, Jochen Ehmann, head the module. He’s retiring this year, but just because he stopped teaching doesn’t mean he’ll stop animating. In fact, he surprised us with a little animation he made just for us!
And he left us with this message:
“Never stop animating.”
If you made it this far, I hope you take that message to heart.
P.S. Kathy I love you!